http://youtu.be/kSQm09twKEEMohamed Hage founder of Lufa Farms talking about the project

I just wanted to let you know that Lufa Farms, the only year-round commercial roof-top greenhouse in the world, in Ahuntsic/Cartierville is having its open doors on Saturday and Sunday May 11th and 12th. Witness innovation and urban agriculture in motion and “geek farming”. Everything is automated and state-of-the art. Open up to another dimension! Visit the link below to register for one of their guided tours of the greenhouse.

http://montreal.lufa.com/en/visit

You may also register for the testing of my Vegan Montreal tour with ‘Round Table Tours for that Sunday (the 12th) at a reduced price of $100+tx. Lufa Farms is one of the destinations plus a cooking course and vegan brunch. In exchange for the low cost, you will be asked to be part of a 40 minute focus group. E-mail me or call me at (514)812-2003 by Thursday May 9th at the latest. Thanks!

Mélissa

 

 

Librairie Espagnole in Montreal winter

The Librairie Espagnole on St. Lawrence boulevard: what a mysterious place! I have stumbled in there a few times over the years, usually eyeing the shelves suspiciously, wondering what they do here, but the whirlwind of food, books, pinatas, soccer jerseys, shoes, terracotta and cookware have started to settle in an arrangement that makes sense; or maybe I am just getting used to it?

Mini churros maker for homes, churros dough mix and drinking chocolate- ahhh

I first saw Benmar at El Centro Gallego, the Galician Social Club on St. Lawrence boulevard. I was quietly informed that his father had La Libreria Española, but had died and now his mother and him ran it. The tone that was used was one of solemnity and reverence. I later approached Ben in November 2011 for the profiling of the businesses on St-Lawrence boulevard that I was doing for a gastronomic walking tour for Fitz & Follwell. I asked if I could have a few minutes to collect the history and some anecdotal tid-bits about La Librairie Espagnole. We spoke for an hour and a half, and this little world made more and more sense as he told the story. Finally, I spent June 20th, 2012 with the manager and soon-to-be owner Benmar Franco to see what a day of his looks like, and to get to the bottom of this place.

Ben off work- Spanish soccer fan to the end! (At la Movida)

He was very apologetic as he explained the arduous process of detangling 40 years of inherited organizational chaos. Piles of product catalogues and samples stacked-up over the years furnished his office. The tasks of buying a freezer, fixing a fridge, etc heaped the to the to-do list. How did the 27 year-old Benmar get to where he is, feeling like he has never caught up or “got it together” staring st the pile infinite pile of work on hand?

The Food and Pinata mascots (Photo by Mélanie Dusseault: http://melaniedusseault.com/fr/)

The majority of Spanish immigrants came to Montreal as part of Spanish immigration projects (eg. Oreracion Bisonte, Operacion Marta) in the late 50’s and 60’s to work on cattle farms, as domestics or in the textile industry, or of their own device and always to flee a brutal post-war Spain. The Plateau became their neighbourhood. La Librairie Espagnole was opened by Jose Manuel Sanchez in 1964 on the corner of Roy and St-Dominique. It was a Spanish media store with newspapers, books and magazines that kept Spanish immigrants up to speed with what was going on in Spain. Narciso Franco immigrated to Montreal in 1967. He bought the Librairie in 1974. Benjamin Franco, Narciso’s brother, immigrated from Spain in 1976 to come and help his brother with the shop. Benmar Franco Iglesias, Benjamin’s son, said jokingly that a helicopter picked him up and dropped him directly in the shop. Narciso also bought a Latin American grocery and media store on Rachel in 1976 called El Hogar Latin. In the 70’s, La Libreria started importing Spanish food. In 1978, conflicts with a landlord, a flood and the need for more space pushed Narciso to move La Librairie from the St-Dominique and Roy location and consolidate it with El Hogar Latin in its present home at 3811 St. Lawrence boulevard. La Libreria Española became the go-to for Spanish food products. They were also the only importer of Latin American food products in the 70’s.

Back in the day

Ben’s mother, Maria Iglesias, of Spanish parents, grew-up in Montreal, but retained her Spanish Basque identity. Her father, Rodolfo Iglesias, was already importing coffee with Ben’s paternal Uncle Narcisso before his father Benjamin immigrated to Canada. His parents met in what is now the Salsathèque. Benmar was born in the 80’s and raised in Lasalle, but spent his weekends on the Plateau in the Spanish area. He grew-up with other second generation Spanish children, and the community was tight-knit through the 70’s and 80’s.

Delicious Colour! (Photo by Mélanie Dusseault)

In 2006, Benmar’s father died suddenly. Arrangements had not been made for the unforeseen death. Ben’s mom, Maria Iglesias who now owned Voyages Iglesias, became the owner, but did not have the time to run it. Ben had just finished Cégep at twenty-one and was on his way to study Publicity, but was nursing a dream of living in Spain. He left it all behind to take care of the family store.

Ben Mar Iglesias Franco and yours truly- Come and join us on 'Round Table Tours' Iberian Montreal tour: circuit of tapas, pintxos and petiscos. (Photo by Mélanie Dusseault)

Ben is sheepish of the imperfections and the store’s lack of focus, but through the colourful cacophony of products, there is a real desire to accommodate and please. He is learning, however, to choose his battles, and that he can’t please everyone. The book/magazine section is now all the way in the back and very symbolic. They don’t make money on the printed word section anymore as it occupies one third of the space in the store and only account s for 7% of the sales. They still bring the minimum magazines and newspapers, like ¡Hola!, for example, (the Spanish version of Paris Match, that the older women come to buy religiously each week.) The shipping of such a small number of copies eats all of the profit, but there is also the possibility that those crossing the bridge and paying parking to get a magazine or newspaper, will buy some olives or a piece of chorizo. Then there is the double-edged sword of supplying soccer paraphernalia, as people want jerseys for their kid, a big flag, bracelets, a scarf and a little flag for the car, etc., and if the team is eliminated they are stuck with the stock. But the gear is all there. This willingness to please, teamed with the unpretentious products jumping off the shelves and hanging on hooks, also gives a warmth and integrity to the store and demonstrates their ability to adapt. The store has morphed with the needs of the time and customers now supplying La Bellota the Rolls Royce of Spanish ham at $400/kilo. The store also serves as a bridge between first and second generation Spanish and the new arrivals from Spain. Ben does his best to re-create the tight-knit sense of community that his parents benefitted from by providing familiar products to new Spanish arrivals and directing them to the circuit of Spanish social clubs and the network of Spaniards in Montreal.

Still faithful to the original clients (Photo by Mélanie Dusseault)

The store is down to earth and genuine, but it is no small affair! They have warehouse space in the back and at another location. They import in a 40 foot container of turron (an almond candy) every year, three 20 foot containers of olives and fifteen twenty foot containers of yerba matte. The store’s sales have been stable throughout the recession: some clients buy less, but their clientele is always growing.

Turron en masse and the mega pallera on the wall (Photo by Mélanie Dusseault)

As the day progresses, I see the computer system Ben put in to replace the paper system, the assistant he is training to take over the office, invoices, and payments, the back-store he renovated and re-organized; the basement that he re-organized (that his Uncle deepened for three months with a pick!); the warehouse changes, the store’s changes, the elaboration of products, especially cheese and deli products, importation files and follow-up, calculating prices, all while greeting clients and receiving orders by fax, mail, e-mail, telephone and in person. He supplies, amongst others, La Vielle Europe, Exo Fruits, Grumann, Casa Tapas, Barraca and the terracotta for all of Montreal. They also ship to Vancouver, Toronto, Winnipeg, Ottawa, Calgary, Quebec City, Edmonton and Mississauga.

Spanish Western Novels: Old World Interprets New World

The store closes at 6:00pm. Ben says the most important lesson he has learned is “not to be afraid of making mistakes”. He claims he doesn’t have the natural inclinations of an entrepreneur: he isn’t aggressive enough, he’s too indecisive and doesn’t like taking risks. He is self-effacing, even though he has revolutionized the store, and he started the process at 21 years of age.  He juggles satisfying stores, restaurants, and individual clients that want anything from chorizo, to shampoo, to shoes, to Spanish Western novels, and he puts a personal touch on all transactions.   He is looking at buying property for another project,  investing in another business and he still nurses a dream of having a little pinxto bar and Spanish food boutique.

Venga Tapear con nos otros! (Photo by Mélanie Dusseault)

Please come tapear with me, go from place to place eating tapas, on the Iberian Montreal tour with ‘Round Table Tours : eating tapas, pintxos and petiscos  paired with great wine around Montreal’s original Iberian Quarter at three restaurants, a specialized grocery store and a food production site. Meet the chefs and entrepreneurs and hear their stories.

*Please visit the website of Mélanie Dusseault at http://melaniedusseault.com/fr/

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Just how delicious Detoxing can be!

Hello Everyone,

As some of you know, I do a 14 day detox diet every spring and fall. What is a detox diet?
For a determined period:
-Cut toxins out of one’s diet
-Eat foods that help flush the ones that are in the system (laxative, diuretic and that make you sweat)
-Eat foods that re-inforce organs that clean or that you are having problems with.

For the last few detoxes, I have organized it as a food exchange so that we can support each other and share the work of preparing the food. Each person cooks breakfast, lunch and dinner once or twice for everyone in the group, depending on how many people participate. We will exchange the food and everyone will bring a ton of tupperware and leave with their food for a week.

This detox is from March 5th to March 19th. This is how it works:

March 2nd at 10pm: Deadline to tell me if you are participating
March 3rd: Division of tasks and meeting point: How many people to cook for and where to meet to exchange food
Monday March 4th at 8:30pm: Meet to exchange food for week I (mornings or afternoons are okay for me too on Mondays)
Tuesday March 5th, start detox

Monday March 11th 8:30pm Meet to exchange food for Week II (mornings or afternoons are okay for me too)
March 19th possible wrap-up (tarot card reading, party, de-briefing, pot-luck- whatever)

For those who are in, I will send a detailed document that outlines foods that help during a detox, some recipes and the underlying principles. So as not to be vague, here are the rules

1. No red meat or pork
2. No chemical additives or processed food
3. Organic when possible
4. No dairy
5. No gluten
6. No refined sugar
7. no vinegar
8. No booze
9. No drugs
10. No cigarettes
11. No caffeine, includes chocolate that has been fromented!
12. Eat Things that help eliminate (laxative)
13. Eat Expectorants (things that make you sweat)
14. Eat Diuretics (things that make you pee)
15. Eat Things that support your immune-system and cleansing organs
16. Get exercise
17. Get sleep and rest
18. Get down time- meditation
19. Drink infusions, stuff that calms in the evening
20. Lots of liquids!
21. No more than 1 cup of tea a day
22. No toxic people, media, etc.
23. Keep clean
24. Do not eat 2 hours before bed time.
25. See what comes up! Even keeping a journal of how you feel and revelations you have in your life

Do not hesitate if you have questions. Looking forward to it!

Thanks,
Melissa Simard
4 Corners of the Table

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